Brand Design

"BREEDLOVE" 

DESIGN STRATEGIES

Development of a sustainable brand from concept to store plan. BREEDLOVE is an elegant approach to curated hair accessories for all hair types. Inspired by the grace and charm of vintage fashion such as ballgowns, long gloves, and classic hairstyles, the store concept is meant to offer a hair accessory alternative that elevates all hair types. 

A merchandise directive was compiled at each step of the creative and business process featuring a floor plan, store merchandising details, and digital marketing strategy. Challenges met include creating a unifying brand image that aligns with a purpose and follows the parameters of a sustainable retail store.

SKILLS USED

Brand Development

Trend Analysis

Merchandising

Illustrator

Photoshop

Sketchup